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art, health, and politics. We are on the verge of a huge leap forward and we are only at the beginning of the revolution. THE SCIENCE SPHERE Other realms are going to be influenced as well. Prof. Sinan
Aral7 is a "true believer" in this moment, the most influential
time in history. If we can understand how behavior spreads
via the network, we could promote positive behavior
Scientific developments have an essential contribution for and contain negative behavior, using social networks to a new and better tomorrow. Whether in medicine, media, mobilize and affect positive social change. Nowadays an communication, brain research or space, novel science average person is more important than ever, stressed and technology can affect society in an unpredictable Dr. Renana Peres8 using the 'network', "a small change
way. What is in store for us tomorrow regarding scientific can turn into a large one". Dr. Raj Reddy9 referred to
discoveries? How should we view science and technology the concept of Homoconnecticus as an implication that we are becoming superhuman. He foresees many more technological surprises in the next decade, including the The Brain - Can Machines Improve
disappearance of physical barriers of space, time, and matter. "You haven't seen anything yet", he said.
There are two challenges for brain research in the 21st What's New in New Media?
century: brain repair and brain augmentation. Prof. Idan
Segev introduced the concept of augmenting cognition
In the past year, a wave of revolutions, the Arab Spring, that intends not only to heal but also to improve the brain. engulfed the Middle East. What is the role of social media, The study of intelligent machines, explained Prof. Shimon
in this and other current events worldwide? Cellular and Ullman,1 is a collaboration of two sciences: brain science
internet communication was shut down in many places and computer science. In the distant future, intelligent during protest. This indicated more than anything else, machines will become smarter than human beings and according to Julius Genachowski,10 that they were
we will trust them even more than we trust ourselves. important. His vision for the future, especially for this region, Prof. Olaf Blanke2 described how one examines body
is of prosperity; new media creates job opportunities, and processing using hand illusion. This enables projection of "prosperity is key to peace". Maurice Levy11 described
self-consciousness into a computer-generated machine some of the unexpected transformations of the lives of and will open a window of endless possibilities, from people take place every day as a result of new media. phantom limbs, to new computer games. Dr. Amir Amedi3
"Change is in the hands of people - I cannot say what will described a sensory substitution device for the blind, a happen, it's in your hands", he said. The digital revolution camera that translates one's surroundings into stimulation is a positive change, said Stephane Richard,12 however
(touch or sound), enabling the brain of a blind person to infrastructure must be improved in order to support it and create images. Switching from augmenting to healing, Prof.
one must be wary of the risk of investing so much into the Hagai Bergman4 introduced "Deep Brain Simulation" - a
digital economy. John Chambers13 suggested that Israel's
neurological surgery which inactivates parts of the brain. It future depends on the ability to capture changes. The inter- is considered now as therapy for Parkinson's disease. This connectedness of the world means that more than any time treatment works for monkeys and will be tested on human in the past countries and companies must move quickly "Homoconnecticus": Technological
Tomorrow's Science
Evolution or a Social Revolution?
There is no topic more appropriate for a conference about
the future than basic research said Prof. Tsvi Piran.
Dr. Renana Peres5 introduced the next step in human
One might view curiosity-driven science as a very human evolution the homoconnecticus - a human being that endeavor, not relevant from an economic point of view. is always connected via the new added organ of the However in the long run all new technologies originated 'network'. Homoconnecticus can reach a realm of influence never before known and this impact all aspects of our lives.
Yonca Brunini6 described four realms that have drastically
The beginning of time and the search of extraterrestrial changed the homoconnecticus for the better: education, life are two of the most exciting puzzles facing Humanity. Astronaut Jeffery Hoffman14 discussed the spectacular
The Challenges of Tomorrow's Medicine
achievements of the Hubble Space Telescope. Using it we can look back in time to the dawn of the universe How will medical clinics look like in the future? How will when galaxies were born and find new exo-solar planets tomorrow's hospitals be managed? To what extent where extraterrestrial life can be harbored. Hundred of will technological breakthroughs in gene research, years ago we could look at the universe using only visible nanotechnology, stem cells, artificial intelligence, and the light. Today, astronomical observations cover the whole increased capacity to collect and analyze large quantities of electromagnetic spectrum. But, according to Dr. Bruno
medical data for each individual improve our health and Leibundgut,15 this is just the beginning. Soon we open new
windows on the universe: gravitational waves, cosmic rays, Dr. David B. Agus19 discussed old and new tools for
neutrinos, and direct detection of dark matter particles. No diagnosis that convey our medical status. Unlike today, one can predict now what will these new windows reveal. "tomorrow's medicine" would not be looking at small Quantum mechanics was initially developed to understand details, instead it will examine the grand picture and the basic properties of atoms, but Prof. Anton Zeilinger,16
provide accurate forecasts and with this preventative cures. quoting W.B. Phillips, predicted that the new emerging According to Prof. Giora Feuerstein20 three major factors
field of Quantum Information Technology would produce will impact medical health-care and treatment: a new applications "more fundamentally different from current business model, supported by government and academia, technology than computers are from the abacus." We for drug development; the systematic and organized can now read the entire DNA sequence of a cancer cell. collection of umbilical-cord blood that will enable us to According to Prof. Bat Sheva Kerem17 by individualizing
step in before problems occur; and the use of umbilical cancers according to their genomic signatures, it is possible cells. Current healthcare is ineffective and unaffordable. to determine who will respond positively to a treatment According to Dr. Uma Raman Kotagal21 a new healthcare
and who will be negatively affected. These discoveries model such as the "Communities of Care", is needed. This pave the way for a new line of specific individually tailored new model is based on social networks that bring doctors, drugs. Prof. Tomaso Poggio18 described groundbreaking
patients and scientists together as collaborators. Our understanding of the visual cortex. Using concepts state of mind, how we respond to things, said Dr. William
borrowed from theoretical physics such as symmetry and Linton22 could have a major impact on our health. The next
invariance we are beginning to formulate a new kind of decades will continue linking wellbeing and state of mind. In his Master Class, Dr. Nir Barzilai23 addressed the issue
of aging. He focused on healthier aging and addressed the
question of whether aging is a result of our genes or of
the environment. In addition, he explored social-economic
implications on the biological research being done today.
1 Samy and Ruth Cohn Professor of Computer Science, Center for Brain Sciences, The Hebrew University of Jerusalem; Department of Computer Science and Applied Mathematics, President, International Basal Ganglia Society.
The Weizmann Institute of Science; Member, Israeli Academy of Science. Recipient: David E. Rumelhart Prize.
5 Assistant Professor of Marketing, School of Business Administration, The Hebrew University of Jerusalem; Former 2 Director, Center for Neuro-prosthetics, Faculty of Life Sciences, Visiting Assistant Professor of Marketing, The Wharton School, Swiss Federal Institute of Technology; Consultant Neurologist, Department of Neurology, University Hospital of Geneva.
University of Pennsylvania; Founding CEO, Persay Ltd.; Member, Editorial Board, International Journal of Research in 3 Senior Lecturer, Medical Neurobiology, Institute for Medical Research Israel-Canada; Member, The Edmond and Lily Safra Center for Brain Sciences, The Hebrew University of Jerusalem. 6 Senior Marketing Director for Pan-EMEA Consumer and Recipient: Wolf Foundation Krill Prize for Excellence in Scientific Business Marketing and SEEMEA Marketing, Google; Research, James S. McDonnell Foundation Scholar Award in Committee Member, Prince's Trust Women's Leadership Group.
7 Assistant Professor, Information, Operations and Management 4 Professor of Physiology (Medical Neurobiology), Institute for Sciences, New York University; Member, Academic Advisory Medical Research Israel-Canada, Simone and Bernard Guttman Board, Institute for Innovation and Information Productivity. Chair in Brain Research, Founding Member, Inter-Disciplinary Recipient: Microsoft Faculty Fellowship, PopTech Science Center for Neural Computation, The Edmond and Lily Safra Fellowship, NSF CAREER Award, IBM Faculty Award.
8 Assistant Professor of Marketing, School of Business 17 Scientific Director, National Center for Genomic Technology, Administration, The Hebrew University of Jerusalem; Former Institute of Life Sciences, Professor, former Head, Authority for Visiting Assistant Professor of Marketing, The Wharton School, Research Students, former Head, Department of Genetics, The University of Pennsylvania; Founding CEO, Persay Ltd.; Hebrew University of Jerusalem; Member, the scientific team that Member, Editorial Board, International Journal of Research in discovered and characterized the CFTR gene; former President, The Israeli Society of Genetics Development Committee; Member, European Molecular Biology Organization, HUGO 9 Mozah Bint Nasser University Professor of Computer Science (Human Genome Organization) Council; Member, Editorial and Robotics, eSchool of Computer Science, Carnegie Mellon Board, European Journal of Human Genetics. Recipient: Abisch- University; Member, National Academy of Engineering, American Frenkel Prize for Excellence in Life Sciences, Emet Prize for Academy of Arts and Sciences; Recipient: French Knight of the 18 Eugene McDermott Professor, Department of Brain and 10 Chairman, Federal Communications Commission; former Chief Cognitive Sciences; Co-Director, Center for Biological and of Business Operations, General Counsel, IAC/InterActiveCorp; Computational Learning, Member, Computer Science and Special Advisor, General Atlantic; Co-founder, LaunchBox Artificial Intelligence Laboratory, Massachusetts Institute of Technology; Honorary Member, Neuroscience Research Program; Member, American Academy of Arts and Sciences; 11 Chairman and CEO, Publicis Groupe S.A. Recipient: Founding Fellow, AAAI. Recipient: Otto-Hahn-Medaille Award International Leadership Award, Anti-Defamation League.
of the Max-Planck-Society; Max Planck Research Award; Gabor Award, Okawa Prize; American Association for the Advancement 12 Chairman and CEO, France Telecom Group; former Chief of Staff, Minister of Economy, Industry and Employment; former CEO, Veolia Transport and Deputy CEO, Environnement; former 19 Director, University of Southern California (USC) Center for Chairman, CGIS. Recipient: Chevalier de la Légion d'Honneur, Applied Molecular Medicine; Director, USC Westside Cancer Officier dans l'Ordre National du Mérite.
Center; Professor of Medicine and Engineering, USC Keck School of Medicine, Vitterbi School of Engineering; Co-Founder, 13 Chairman and CEO, Cisco Systems Inc.; Commissioner, Navigenics, Applied Proteomics. Author: The End of Illness Broadband Commission for Digital Development; former Vice Chairman, National Infrastructure Advisory Council (NIAC) (Bush Administration). Recipient: CNN's Top 25 Most Powerful People, 20 Chief, Medical and Technical Officer, USG DoD DTRA-CB; TIME Magazine's "100 Most Influential People", Clinton Global Adjunct Professor of Translational Science, Department of Citizen Award, US State Department Top Corporate Social BioMedical Engineering, Drexel University; former Assistant Responsibility Award, Woodrow Wilson Award for Corporate Vice President, Head, Discovery Translational Medicine, Wyeth/ Pfizer Pharmaceutical. Recipient: Prix Galien for innovation in drug discovery; Wyeth President R&D Award for discovery 14 Professor of Aerospace Engineering, Department of Aeronautics leadership of Coreg/Carvedilol, the first beta-blocker registered and Astronautics, MIT; former NASA astronaut; former NASA for treatment of chronic heart failure.
European Representative; Member, International Academy of Astronautics; International Astronomical Union; American 21 Senior Vice President for Safety, Quality and Transformation, Institute of Aeronautics and Astronautics; American Astronomical Cincinnati Children's Hospital Medical Center (CCHMC);
Executive Director, James M. Anderson Center for Health Systems Excellence, Professor of Pediatrics, Obstetrics and 15 Observational Astronomer; Director for Science, European Gynecology, University of Cincinnati; former Director, Pursuing
Southern Observatory (ESO); former Staff Astronomer for Perfection Initiative, Robert Wood Johnson Foundation, CCHMC; development of VLT operations model, implementation of Senior faculty member, Institute for Healthcare; Chair, Quality the VLT data flow, ESO; Member, High-z Supernova Search Steering Team, Ohio Children's Hospital Association; Member, Team, one of the two teams discovering the accelerated Advisory Committee, Toronto Patient Safety Center; Associate expansion. Co-editor: From Twilight to Highlight: The Physics Editor, BMJ Quality and Safety; Member, Institute of Medicine.
of Supernovae (2003), Relativistic Astrophysics and Cosmology - Einstein's Legacy (2005). Recipient: (As part of High-z 22 Chairman and CEO, Promega Corporation; President, Supernova Search Team) 2007 Gruber Cosmology Prize.
BioPharmaceutical Technology Center Institute; Director, Wisconsin Technology Council; Director, Analytical and Life 16 Scientific Director, Institute for Quantum Optics and Quantum Information, Austrian Academy of Sciences; Professor of Experimental Physics, University of Vienna. Author: Dance 23 Director, Institute for Aging Research, The Ingeborg and Ira Leon of the Photons (2010). Recipient: Wolf-Prize in Physics, Wolf Rennert Professor of Aging Research, Professor of Medicine Foundation, Israel; ERC Advanced Grant, European Research and Genetics, Albert Einstein College of Medicine; Principal Council; Inaugural Isaac Newton Medal, Institute of Physics, Investigator (NIH), Nathan Shock Center of Excellence in the Basic Biology of Aging. Recipient: Beeson Fellow for Aging Research, Senior Ellison Foundation Award, Wright Award of

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