Lke resume 2004 - marketing (external)

Lawrence K. Ewell
Seasoned professional with over 15 years experience in various marketing and sales functions, having high impact on top line sales and bottom-line profitability. Demonstrated expertise in identifying product and market opportunities, developing strategies to maximize them, and leading sales teams in the flawless execution of the tactics to support those strategies. Key competencies include:
6/91 - Present Johnson & Johnson

Ortho-McNeil Neurologics - Titusville, NJ
Product Manager, Central Nervous System franchise
Lead the development and execution of marketing strategies for REMINYL® (galantamine HBr), a strategic brand in the CNS portfolio of Johnson & Johnson indicated for the treatment of mild - moderate dementia of the Alzheimer's type, while ensuring the implementation of all components of the brand business plan and managing a brand marketing expenditures budget in excess of $26 million dollars.  Exceeded brand forecasts in 2003 and 2004  Led the positioning, creative platform development, and message development for the commercialization and launch of RAZADYNE™ ER, the once-daily formulation of REMINYL®  Led a multi-disciplinary team consisting of brand agency of record, finance, health care compliance, marketing, marketing communications, market research, medical affairs, public relations, regulatory, sales, sales operations, sales training, and strategic customer group in the development, presentation, and management of the brand Tactical plan.  Direct all aspects of promotional campaign development and execution (sales materials, journal  Manage multiple agency relationships which are responsible for achievement of brand goals o Cline, Davis, Mann-Princeton: Agency of Record for REMINYL® brand o Discovery International: Agency for speakers' bureau management o Oxford Communications Co./Total Events Prod.: Medical Education content/logistics  Serve as Brand team liaison for ElderCare, Primary Care, Neurology, and Psychiatry sales forces, optimizing communication with field sales through monthly conference calls with Region Business Directors, quarterly conference calls with high achievers, bi-monthly field-ride sessions with representatives, and attendance at Cycle and National sales meetings  Received the "Outstanding Participant" award in Janssen's Product Management Orientation Program. Marketing team achieved first-place finish  Lead both commercial and operational forecasting
4/01 - 8/02
Janssen Pharmaceutica - Titusville, NJ
Marketing Research Manager, Business Information group
Led the design and execution of primary and secondary research projects supporting the GI, Antifungal, and
Strategic Customer Group franchises and provided product, market, and competitive company analyses for
use in developing marketing and corporate strategies
 Initiated and led the ACIPHEX® Direct-to-Patient research project which resulted in program design  Served as primary interface for Scott-Levin within Janssen Pharmaceutica  Provided share of voice analyses for major sales force expansion planned for late 2002/early 2003  Conducted data analysis for ACIPHEX® and SPORANOX® brand Strategic, Business, and Tactical  Managed a Pharmaceutical Leadership Development Program participant, which resulted in a promotion  Served on the Business Information Leadership Council Lawrence K. Ewell Resume Page 2 9/97 - 4/01 Janssen Pharmaceutica - Houston, TX
District Manager, Primary Care Sales Force
Led and managed all aspects of the Primary Care/Hospital sales team responsible for sales of Janssen
products across South Central Texas. Ensured the attainment of sales goals while maximizing the
development and potential of all human resources.
 Rated as Exceeds Standards in 2000, 2001  Created and implemented individualized action plans which elevated district sales ranking from 49th to  Led sales team in the launch of ACIPHEX® (rabeprazole sodium), a proton-pump inhibitor indicated for  Generated sales in excess of 25% of Southwest region's total volume  Developed and promoted 6 representatives into specialty and/or District Manager roles  Selected by Regional Business Director to provide training for new managers in the Southwest Region  Led the Coaching Workshop at 2001 National Manager's Meeting Janssen Pharmaceutica - San Antonio, TX
Professional Hospital/Specialty Representative
Established a monthly J&J sales representative meeting between Janssen, Ortho-Biotech, and Ortho-McNeil
in targeted VA and DOD accounts which resulted in increased access and increased sales of all promoted
products for all three operating companies. Ranked in the Top 1/3 of the District, Region, and Nation.
Janssen Pharmaceutica - Houston, TX
Professional Sales Representative
Promoted Janssen products to Primary Care, Dermatology, Gastroenterology, and Podiatry. Ranked 20 of
634 in the Sales Force.
Janssen Pharmaceutica - Houston, TX
Hospital/Specialty Representative
major teaching institutions, most notably the M.D. Anderson Cancer Center. Launched PROPULSID® and
RISPERDAL®, securing the first formulary addition of PROPULSID® in the United States. Sales
consistently ranked in the Top 1/3 of the District, Region, and Nation.
Janssen Pharmaceutica - Houston, TX
Sales Representative
Promoted HISMANAL®, NIZORAL® Brand products, and IMODIUM®. Sales consistently ranked in the
Top 1/3 of the District, Region, and Nation.

2004 Recipient of Janssen Pharmaceutica's Meritus Award Three-time Johnson & Johnson Standards of Leadership Award recipient Inaugural President of Janssen's African American Leadership Council Member, Janssen Sales Excellence Society Two-time recipient of Janssen Recruiter's Club Award
Bachelor of Science: Eastern Michigan University, Ypsilanti, MI Major: Sociology Graduate - Leadership Development Seminar Center for Creative Leadership, Greensboro, N.C. Graduate - Advertising Leadership Promotion Johnson & Johnson Marketing & Advertising College


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